Read Lauren Poel's Article On The Future Of Direct Selling Oversight In Direct Selling News

If you haven’t already read it, be sure to catch FieldWatch General Manager Lauren Poel’s recent article on the future of direct selling oversight that is featured in the March/April issue of Direct Selling News (DSN). According to the article titled “Regulatory Compliance, Analytics & AI – The Future of Direct Selling Oversight”:

“In today’s enforcement environment, compliance must be proactive, data-driven and scalable. Written policies and reactive enforcement no longer meet regulator expectations or support responsible growth. As regulators increasingly examine how compliance functions in practice, companies must demonstrate active oversight and continuous improvement.

Regulators are increasingly interested in whether compliance programs are effective in practice, and that effectiveness must be demonstrated with data.

Analytics provide companies with visibility into the number, type and frequency of claims being made by the field, particularly income, lifestyle and product claims that pose heightened regulatory risk. Without this insight, companies may struggle to identify patterns or emerging issues until they escalate into enforcement actions or regulatory inquiries.

Tracking claims over time allows compliance teams to move beyond anecdotal enforcement. Instead of reacting solely to individual complaints or isolated posts, companies can identify systemic issues such as recurring claim language, spikes in specific representations or trends tied to certain products, campaigns or geographies. This longitudinal view is increasingly important in demonstrating reasonable oversight.

Data-driven compliance also enables legal and compliance teams to prioritize resources more effectively. Rather than treating all content equally, teams can focus attention on the highest risk behaviors, channels and trends — helping organizations understand where policies are working and where additional intervention may be needed.”

Click here to continue reading the full DSN article.

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