Category: Compliance Training

The use of influencers has become a major part of many marketing strategies in recent years. While there has always been a risk in terms of regulatory compliance regarding influencer marketing, businesses could face even more challenges with the Federal Trade Commission's (FTC) proposed Endorsement Guide changes.

The FTC is continuing to increase its enforcement efforts to protect consumers by now looking to update it guidance when it comes to digital disclosers. Feeling that some companies have used the previous guides as a way to deceive customers, the FTC is looking for modernized guidelines to prevent any such deception in the future.

Looking to update its existing set of endorsement guidelines for businesses, the FTC is proposing to increase its enforcement of fake reviews and other forms of misleading advertising according to this recent article from Forbes.

Two recent articles from JD Supra highlight the FTC and its efforts to find alternative methods to increase enforcement.

In a combination of moves, the U.S. Senate has not only broken the partisan deadlock at the FTC by approving the nomination of Alvaro M. Bodoya, but has also seen its commerce committee push forward a bill that would restore the FTC's consumer refund power.

A full recording of the Factor Forum Webinar - What to Say When You Can't Say Anything: Discussing New Approaches to Messaging for the Field is now available to watch.

According to an article from Bloomberg Law, U.S. Senator Maria Cantwell is planning to introduce legislation this week to restore the FTC's consumer refund power.

Our most recent FieldWatch Newsletter is out now! Chock full of the latest news and insights for FieldWatchers everywhere, this digital newsletter is never one to miss. Check out the Q2 edition today.

Continuing its recent enforcement trend, the FTC took action against national retailers Kohls and Walmart for deceptive environmental claims by utilizing its Penalty Offense Authority. The commission has not only asked the court to order both retailers to stop making deceptive green claims but also pay the largest-ever civil penalty in this area.

The FDA and FTC continue their crack down on COVID-19 related product claims. According to an article from The National Law Review, these two regulatory bodies have now jointly issued warning letters regarding such claims to multiple CBD companies.