Category: Regulatory News

Momentum Factor Founder & CEO Jonathan Gilliam will be hosting a panel session at the upcoming 2022 DSA Legal & Regulatory Seminar from Sept. 21-23 in Washington, D.C. His panel, which will be held from 1-2 pm Eastern on Thursday, Sept. 22, will cover the DSA's recently released Compliance Officers Handbook.

The FTC has been handed a major courtroom setback in an anti-pyramid case that shut down a direct seller back in May. Learn more from Social Selling News.

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According to an FTC Press Release - The FTC has taken action to temporarily shut down another direct selling company.

A report published by the American Enterprise Institute (AEI) delved into efforts by the FTC to speed up decision-making processes through the establishment of rulemaking frameworks with less public input and more political control. AEI recently held a panel discussion with former FTC leaders to discuss the findings of the report and the direction of the current commission.

The second Momentum Factor Social Selling Update Quarterly Newsletter of 2022 is hitting inboxes now! Don't miss out on all of the professional news and insights for the direct selling executive.

The use of influencers has become a major part of many marketing strategies in recent years. While there has always been a risk in terms of regulatory compliance regarding influencer marketing, businesses could face even more challenges with the Federal Trade Commission's (FTC) proposed Endorsement Guide changes.

With the Alvaro Bedoya appointment swinging the majority back in her favor at the FTC, Chair Lina Khan is looking to push off early setbacks and now utilize every tool at the commission's disposal to protect consumers from anticompetitive behavior and deceptive practices according to an article from The Washington Post.

The FTC is continuing to increase its enforcement efforts to protect consumers by now looking to update it guidance when it comes to digital disclosers. Feeling that some companies have used the previous guides as a way to deceive customers, the FTC is looking for modernized guidelines to prevent any such deception in the future.

Looking to update its existing set of endorsement guidelines for businesses, the FTC is proposing to increase its enforcement of fake reviews and other forms of misleading advertising according to this recent article from Forbes.