Tag: JG Factor

FTC - Federal Trade Commission and Influencer Marketing

FTC Sends Letters to DSA & DSSRC

Jonathan Gilliam
March 22, 2024
The FTC sent letters to both the DSA and the DSSRC on Friday, March 15. While these letters or advisory opinions reflect the views of the current FTC staff and are not official Commission positions, the letter to the DSSRC raised concern about the program's guidance about income disclosure statements, and the letter to the DSA restated the FTC's position on the interpretation of the Koscot Test. Learn more in this article from Kelley Drye.
FTC - Protecting America's Consumers - Protecting America's Consumers | FTC Press Release

FTC Sends Warning Letters to Influencers Regarding Improper Social Posts

Jonathan Gilliam
November 17, 2023
The FTC has issued warning letters to a pair of trade associations and at least a dozen influencers regarding improper social media posts. Notably, each letter also included the FTC’s notice of penalty offenses concerning misleading endorsements and indicated that the recipient could face civil penalties of up to $50,120 per violation.
Neora wins case against FTC.

Neora Wins Case Against FTC

Jonathan Gilliam
September 28, 2023
In an important regulatory decision for the direct selling industry, Neora has won its case against the FTC. Read the full press release here.
FTC - Protecting America's Consumers - Protecting America's Consumers | FTC Press Release

FTC Announces Proposed Rule Banning Fake Reviews & Testimonials

Jonathan Gilliam
June 30, 2023
One day after releasing updated Advertising Guides to combat deceptive reviews and endorsements, the FTC has announced a proposed rule to ban fake reviews and testimonials. This marks yet another action taken by the Commission to prevent deceptive advertising practices and protect consumers.
FTC - Federal Trade Commission and Influencer Marketing

FTC Sends Penalty Offense Notices for Product Claims to Nearly 700 Companies

Jonathan Gilliam
April 14, 2023
The FTC has sent new penalty offense notices to 670 companies regarding product claims substantiation as of April 13. These notices warned companies, including some direct sellers, that a failure to substantiate product claims could result in civil penalties in excess of $50,000. Check out this article from Kelley Drye to learn more.
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