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One metaphor I've been using recently is the idea of social marketing as agriculture. When farming, we wait for a season, we sow, we nurture and ultimately if all goes well, we harvest. I view social media marketing as planting seeds of a direct selling community.

With thousands of digerati from around the world descending on downtown Austin for the 2013 SXSW Interactive Conference, an annual meeting of "the brightest minds in emerging technology the international community have to offer," CNN is turning to Momentum Factor for cutting edge opinions about the technology and marketing world.

As discussed in this great article from Ad Age about the quiet giants being built in the direct selling industry, Amway's Artistry brand is enjoying a comeback.

Jeff Stroud, former CEO at Private Quarters, DSA Board Member and Chairman of the DSA Strategic Planning Committee, has posted a fantastic feature article to his blog about the future of direct selling. His message of progressive and transparent thinking is spot on and should be required reading for any direct selling executive.

Amway reports that Russia is now fastest-growing market for direct selling entrepreneurs. The former communist country is one of the Ada-based company's biggest and most promising markets. Learn more in this article from mLIVE.

Momentum Factor Founder & CEO Jonathan Gilliam will be speaking again next month at the Direct Selling Symposium. The conference will be held in Salt Lake City, Utah, from February 20-22 and will feature a tour of Miche Bag.

If you're going to create social media content for the field, make sure it's so good they want to share it. Here are 12 tips to do just that.

Corporate raider William Ackman has attacked a venerable direct selling company in Herbalife. Is this a threat to the entire direct sales industry?

Well-known Social Media Maven and Video Host Stephanie Wonderlin Joins Direct Selling Social Media and Marketing Firm as its New Senior Manager of Client Services.

Social Media Syndication finally gives the corporate office control of social media posts. Are you ready?