Blog

It may sound counterintuitive, but one of the BEST first steps you can take to build leadership in the field is stop following your instincts. You see, executives in the direct selling industry have multiple responsibilities on their ‘to do’ list. Yet the bottom line is consistently building field momentum. One slip up in the complex realm of legal matters, product development or cash flow and positive momentum can turn in a flash.

Ever wonder how people gather giant lists of followers and fans? Is it that they were already popular? No, the internet teems with un-famous people who influence millions online. Is it that they are so creative? No, there are also lots of boring people with huge followings who are passionate about one thing or another. So how do they do it? Better yet, how can you do it?

Momentum Factor Founder & CEO Jonathan Gilliam will be speaking at the 2nd Annual Direct Selling Edge Conference in Las Vegas, Nevada, from March 8-9. This event is considered the premier direct selling startup conference and is not to be missed if you are starting a direct sales company. 

No doubt you are hearing from your field about mobile. The fact is nearly half of your distributors — and everyone they meet — are on a smartphone. App usage now actually exceeds web usage for the first time ever. With that in mind, here are the Top 7 Reasons you must go mobile now.

We are really excited to announce that Maria Duron is joining our firm as Director of Client Communities! Not only is Maria an internet marketing celebrity in her own right, but she's also a lifelong direct seller, achieving leadership ranks at four different companies over her lifetime. 

Hiring a disreputable SEO or reputation manager can actually create an online reputation problem.

A good lead generation program can help with recruitment, reward the field and protect your brand. But be careful about getting carried away with generating online leads.

What are some of the technology trends we can look forward to in events, and how can you embrace them for your direct selling company? Here are a few tools to be aware of now and into the future.

Momentum Factor is excited to announce its new online compliance service, FieldWatch. Combining state-of-the-art information technology tools with the focused application of expert skills, FieldWatch finds information posted online in many different social channels as well as through basic search.

A direct selling start-up founded by six well-known industry veterans, Minerva Worldwide, fuses online marketing and word-of-mouth while aiming to create a premier online destination for diet, health and beauty.