Category: Affiliate Marketing

The FTC recently finalized a rule to ban fake reviews and testimonials, including those generated by AI. According to the new rule, the maximum civil penalty for those using fake reviews is $51,744 per violation.

In an important decision for the gig-economy business model, the California State Supreme Court handed Uber, Lyft and others a win with a ruling to treat drivers as contractors on Thursday, July 25. Read this article from the Wall Street Journal to learn more.

The U.S. House Energy & Commerce Committee's Subcommittee on Innovation, Data & Commerce held a hearing on Tuesday, July 9, regarding the 2025 FTC budget that also delved into congressional oversight of the agency following the U.S. Supreme Court decision that overruled the Chevron case in June.

After proposing a rule back in January of 2023 to potentially ban noncompetes, the FTC voted to ban noncompete agreements nationwide on Tuesday, April 23.

The FTC has published inflation-adjusted civil penalty amounts for 2024 where the maximum civil penalty amount is now $51,744 per violation.

The FTC has issued warning letters to a pair of trade associations and at least a dozen influencers regarding improper social media posts. Notably, each letter also included the FTC’s notice of penalty offenses concerning misleading endorsements and indicated that the recipient could face civil penalties of up to $50,120 per violation.

One day after releasing updated Advertising Guides to combat deceptive reviews and endorsements, the FTC has announced a proposed rule to ban fake reviews and testimonials. This marks yet another action taken by the Commission to prevent deceptive advertising practices and protect consumers.

Following a public comment period (beginning in May of 2022) for proposed changes to its current Endorsement Guides, the FTC has announced updated Advertising Guides to combat deceptive reviews and endorsements in order to protect consumers.

In case you missed it, you can now watch the full PDMI webinar from May 2 featuring Momentum Factor's own Travis Wilson. During this in-depth webinar, Wilson along with other experts in ecommerce, legal and compliance discuss the impact of proposed changes to the FTC's Negative Option Rule.

Two notable news stories came out of the FTC this week. The first was the resignation of FTC Commissioner Christine Wilson, and the second was the commission's filing of its first-ever charges against a company for review hijacking. Read these two articles to learn more about these developments.