Category: Affiliate Marketing

The FTC has adopted a new strategy to obtain monetary relief in the state of California following the U.S. Supreme Court's earlier ruling in AMG Capital. Check out this article in JD Supra to learn more.

In conjunction with the White House Conference on Hunger, Nutrition, and Health, the FDA has issued a press release proposing updated criteria for when foods can be labeled with a "healthy" claim on their packaging.

The FTC issued a press release on Thursday, September 15, making its intentions clear about taking a hard line against gig economy companies that take advantage of their workers. This crackdown by the commission could impact any business that utilizes independent contractors.

At the end of August, the FTC published its new strategic plan for the next five years. What was outlined continues to show the FTC's emphasis on enforcement following the loss of its 13(b) authority while broadening the commission's focus and being more aggressive in terms of goals.

A report published by the American Enterprise Institute (AEI) delved into efforts by the FTC to speed up decision-making processes through the establishment of rulemaking frameworks with less public input and more political control. AEI recently held a panel discussion with former FTC leaders to discuss the findings of the report and the direction of the current commission.

The use of influencers has become a major part of many marketing strategies in recent years. While there has always been a risk in terms of regulatory compliance regarding influencer marketing, businesses could face even more challenges with the Federal Trade Commission's (FTC) proposed Endorsement Guide changes.

With the Alvaro Bedoya appointment swinging the majority back in her favor at the FTC, Chair Lina Khan is looking to push off early setbacks and now utilize every tool at the commission's disposal to protect consumers from anticompetitive behavior and deceptive practices according to an article from The Washington Post.

The FTC is continuing to increase its enforcement efforts to protect consumers by now looking to update it guidance when it comes to digital disclosers. Feeling that some companies have used the previous guides as a way to deceive customers, the FTC is looking for modernized guidelines to prevent any such deception in the future.

Looking to update its existing set of endorsement guidelines for businesses, the FTC is proposing to increase its enforcement of fake reviews and other forms of misleading advertising according to this recent article from Forbes.

Two recent articles from JD Supra highlight the FTC and its efforts to find alternative methods to increase enforcement.