Category: Direct Selling

Momentum Factor Founder & CEO Jonathan Gilliam has been invited to present at two different sessions during the 2011 Direct Selling Edge Conference in Las Vegas, Nevada, from Sept. 22-23.

I thought I was dreaming this morning when I opened this morning's Wall Street Journal and out pops a wonderful sight - a Parade-style magazine chock-full of articles educating the business world about the promise of the direct selling industry.

Momentum Factor is off to Miami, Florida, next week (June 5-7) to attend the 2011 DSA Annual Meeting.

Former distributor Nicole Gubin, said to be a top 10 earner at Ambit Energy, filed a $1B lawsuit in Brooklyn federal court accusing the Texas-based company of federal racketeering, fraud and unfair business practices.

Here's a revolutionary thought: the direct selling industry invented social marketing. Even so, here are the top 10 social media mistakes made by direct sellers.

The Wall Street Journal ran a front-page story regarding Avon's recent struggles complying with a tough federal law intended to prevent bribes of foreign officials. Several Avon executives have already been fired and more shakeups are likely on the way.

Are you excited and working hard every day to build a great direct selling company? If so, this post is not for you. This article is for those who seem to have a death wish when it comes to making their company a success. For those in this category, I present the following tips certain to destroy all you've worked for and shorten your direct selling career.

Momentum Factor Founder & CEO Jonathan Gilliam just returned from his presentation at the ANMP Convention in Las Vegas where he and his co-presenter Mel Atwood shook up the industry, just a bit - calling for an end to hype and over-promising with a presentation titled "No More Bullsh*t" and for a new industry movement toward authenticity in everything direct sellers do.

Smart companies know the future of marketing includes "social selling", tapping individual social networks with a great product and story. Direct selling is an optimal way to do this, only most companies who see promise in the model do not necessarily need the infrastructure of a full-fledged direct selling company. Recently, demand for a deeper social selling has attracted to our industry a new kind of company, the "Tweener."

We're excited to announce Momentum Factor's latest web development project, Organo Gold's primary replicated distributor sites, to be launched soon.