Category: Direct Selling

Momentum Factor Founder & CEO Jonathan Gilliam just returned from his presentation at the ANMP Convention in Las Vegas where he and his co-presenter Mel Atwood shook up the industry, just a bit - calling for an end to hype and over-promising with a presentation titled "No More Bullsh*t" and for a new industry movement toward authenticity in everything direct sellers do.

Smart companies know the future of marketing includes "social selling", tapping individual social networks with a great product and story. Direct selling is an optimal way to do this, only most companies who see promise in the model do not necessarily need the infrastructure of a full-fledged direct selling company. Recently, demand for a deeper social selling has attracted to our industry a new kind of company, the "Tweener."

We're excited to announce Momentum Factor's latest web development project, Organo Gold's primary replicated distributor sites, to be launched soon.

With all the upline and downline messages, event flyers, congrats, alerts, news and promotions your distributors receive, it's a wonder there's time for anyone to sell. Most email gets scanned and trashed, with only a few select messages worthy of reading. Your email needs to be one that shines through the clutter.

Any direct selling executive knows that one of the greatest ongoing threats to their company is an action by a governmental regulator based on overblown income or product claims made by distributors.

What could be more discouraging than working all day to build trust and excitement about your company, then seeing your company bashed and its execs persecuted online? You will hear me say again and again that in our business, trust is everything, and in many cases that trust can be severed in an instant by internet “commenters” or online complainers with too much time on their hands.

To click or not to click, that is the question. Mainstream social web consultants often advise clients to "NOT click or respond" to negative online comments or forum posts for fear of doing so will drive up search relevance of offending links. This is not accurate.

It seems natural that companies whose primary driver is person-to-person relationships would have jumped on the social media bandwagon early on and embraced it, singing "hallelujah!" the whole way. You would think. Network marketing companies have been too slow to adopt social and have been left behind by many other more progressive consumer industries.

Momentum Factor's first client has me deep diving into what it is that keeps a customer happy and on board. The network marketing business is world-class at adding customers and distributors - we build a base faster and more profitably than most consumer businesses. However, we are just as good at losing them, with an average churn of 75% in 90 days.

Like it or not, today's corporations - especially in network marketing - are in demand to serve as providers of information and entertainment as much as they are a product or service.