Category: Industries

Wonder why your company's Facebook page isn't performing as well as it could be? Hard to know. Direct selling companies all have different ideas about what will "work" on Facebook and misconceptions abound. Here are six myths you should be aware of as you post to your Facebook account.

Momentum Factor has partnered with well-known direct-selling executive Jamie Stewart to form a new UK-based social media and online marketing services firm, Momentum Factor (Europe), Ltd. This will serve as Momentum Factor's European offices.

Momentum Factor's Jonathan Gilliam and Stephanie Wonderlin to host Twitter session at the DSA Annual Meeting from June 10-11, 2013. Veteran CEOs will share their experiences on Twitter during this session titled "Facebook's Fine ... But I Just Don’t Get Twitter!"

You already know Momentum Facor as a firm that can turn-key manage your social media presence, beautifully and with real results. Now, our team is offering a comprehensive strategy, coaching and execution program to create and maintain a world-class social presence and maximize return on your investment, all at a startup-friendly price! Introducing SmartStart Social.

Former Princess House CEO Tim Brown partners with foodie celebrity Jamie Oliver on new direct selling company in North America.

As part of the ongoing Herbalife short seller saga, Herbalife recently released its 2012 income disclosure statement. The first paragraph immediately highlights one of the common misconceptions about direct selling.

Looks like there is more investment in the direct selling industry coming from the venture community. And it's happening for one of our favorite companies too - Chloe & Isabel! 

One metaphor I've been using recently is the idea of social marketing as agriculture. When farming, we wait for a season, we sow, we nurture and ultimately if all goes well, we harvest. I view social media marketing as planting seeds of a direct selling community.

As discussed in this great article from Ad Age about the quiet giants being built in the direct selling industry, Amway's Artistry brand is enjoying a comeback.

Jeff Stroud, former CEO at Private Quarters, DSA Board Member and Chairman of the DSA Strategic Planning Committee, has posted a fantastic feature article to his blog about the future of direct selling. His message of progressive and transparent thinking is spot on and should be required reading for any direct selling executive.