Category: Industries

The last few weeks have been hard on social media firms. Facebook's shares took another dive after "disappointing results", and reports of Zynga's "game fatigue" have sunk theirs as well.

In our practice we often notice confusion among new entrants to the industry about how party plans and mlm-style companies differ, especially with regard to compensation. Often it is a company just starting out and seeking to become one of these, but not really knowing how to differentiate from the other.

As much as we love mingling with the crowd at DSA meetings, this year we decided to go all in with our exhibitor booth. You'll find us waaayyy in the back and to the right, strategically placed near the coffee service! And be sure to check out Momentum Factor CEO Jonathan Gilliam's presentation during the event as well.

Learn what Momentum Factor Founder & CEO has to say on this social media topic in an excerpt from his new book Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity ... And Change the World.

After nine months of late nights, junky food, a broken coffeemaker (seriously), edits and re-edits, and a family missed, Momentum Factor Founder & CEO Jonathan Gilliam's book: Social Selling - How Direct Selling Companies Can Harness the Power of Connectivity and Change the World, is finally published and ready for sale.

The recent news about short sellers taking on Herbalife had the direct selling industry wondering what's next. Well, now we know. They're going after everyone.

Beachbody Chief Legal Officer & Senior Vice President of Business Development Jonathan Gelfand was recently on the CBS Evening News in a story about counterfeiting - a big problem for the direct selling industry.

Pinterest is an online pinboard where users can organize things they love and share them. Launched in 2010, Pinterest already boasts more than 10 million monthly visitors, despite being invite-only, and is the fastest-growing social networking site today. And direct sellers need an effective strategy to leverage it.

Facebook's controversial new Timeline Format means even more of a commitment to social media.

Gilliam's DSA Annual Meeting presentation, which is set for Tuesday, June 5, is titled: "There's an App for That: Making Mobile Work. He will discuss this topic along with co-presenter Jonathan Ducos of LifeMax.