Category: Feature Articles

The Reputation Institute recently published a report identifying the key trends driving reputation management for the next few years. While primarily focused on organizations whose brands are household names, the report does provide useful insight for direct sellers concerned about reputation (which they all should be).

Our social and online reputation teams have noticed a recent rise in what we affectionately refer to here as "Insta-Spam." That is, spam bots leaving fake comments from fake profiles, or hashtag hijackers posting dozens if not hundreds of often inappropriate photos, directly tagged to client brand names.

If you haven’t taken part in the "gig economy", you will soon. Powered by the ubiquity of mobile and GPS, new apps are taking over the distribution of tasks and services we use every day. From ridesharing programs like Uber and Lyft, to errand matchmakers like Instacart and TaskRabbit, these innovative services are being massively adopted not only by consumers but also people seeking to supplement their income. As a result, markets for taxis, handyman services and many others are being upended.

88% of the Top 100 direct sellers show negative search results on the first page. Here’s how to fix them and protect your online reputation.

In our continuing series on the impact of reputation issues on corporate brands, we offer a primer from Momentum Factor's Director of Risk Mitigation Scott Allen for direct selling executives interested in improving their performance by implementing strong online reputation defense strategies.

A recent court ruling in the European Union involving Google could have significant impact in the online reputation world ... in very limited cases.

One of the ongoing debates we social media types have is about is the best length of a post or update to encourage performance. Our instincts have always erred toward concise updates in as few words as possible (though I personally am not known for my economy of prose ...)

Is your Facebook page a hunting ground for disgruntled reps or competitors? Here's our simple fix.

You already know about .com, .net and .org, but did you know that in 2014, there will be hundreds of new top-level domains (TLDs) coming available, including .blog, corp, .health, and more? That means that now is a good time to re-evaluate your domain strategy or develop one.

2013 was an interesting year for the direct selling industry. Here's our take on what's next.