Category: Feature Articles

Corporate raider William Ackman has attacked a venerable direct selling company in Herbalife. Is this a threat to the entire direct sales industry?

Social Media Syndication finally gives the corporate office control of social media posts. Are you ready?

No doubt you've heard about what is turning into national news. The SEC says ZeekRewards.com is an online Ponzi scheme, and the news has cast a pall over the industry. You can read the SEC filing here.

You may recall in May the news from the Wall Street Journal about short sellers taking on direct sellers for alleged improper crediting of personal consumption figures toward revenue. The actions of a few short-sellers sent industry's public stocks into a tailspin as the herd reacted to these irresponsible — and erroneous — claims. And now it's happening again.

The last few weeks have been hard on social media firms. Facebook's shares took another dive after "disappointing results", and reports of Zynga's "game fatigue" have sunk theirs as well.

Today, how often you publish content is more important than the consistency of your message. It used to be that consistency and branding were the name of the game. Drive home a consistent, simple message, the old wisdom went, and people would gravitate to your offering. But times have changed.

The recent news about short sellers taking on Herbalife had the direct selling industry wondering what's next. Well, now we know. They're going after everyone.

Pinterest is an online pinboard where users can organize things they love and share them. Launched in 2010, Pinterest already boasts more than 10 million monthly visitors, despite being invite-only, and is the fastest-growing social networking site today. And direct sellers need an effective strategy to leverage it.

Colossal acquisition of tiny startup Instagram, in advance of the Facebook IPO. Was it worth it for Facebook?

Facebook's controversial new Timeline Format means even more of a commitment to social media.