Category: Feature Articles

ZeekRewards.com Webpage

Did ZeekRewards.com Ever Even Have a Product?

Jonathan Gilliam
August 17, 2012
No doubt you've heard about what is turning into national news. The SEC says ZeekRewards.com is an online Ponzi scheme, and the news has cast a pall over the industry. You can read the SEC filing here.
Stock Market Analytics on Computer Screen

Short-Sellers Still Attacking Direct Sellers – This Time in China

Jonathan Gilliam
August 8, 2012
You may recall in May the news from the Wall Street Journal about short sellers taking on direct sellers for alleged improper crediting of personal consumption figures toward revenue. The actions of a few short-sellers sent industry's public stocks into a tailspin as the herd reacted to these irresponsible — and erroneous — claims. And now it's happening again.
Social Media Applications

Rumors of Social Media’s Death Greatly Exaggerated?

Jonathan Gilliam
July 30, 2012
The last few weeks have been hard on social media firms. Facebook's shares took another dive after "disappointing results", and reports of Zynga's "game fatigue" have sunk theirs as well.
Content on Various Media Platforms

Crank Out That Content

Jonathan Gilliam
June 12, 2012
Today, how often you publish content is more important than the consistency of your message. It used to be that consistency and branding were the name of the game. Drive home a consistent, simple message, the old wisdom went, and people would gravitate to your offering. But times have changed.
Stock Market Analytics on Computer Screen

Direct Selling Under Attack

Jonathan Gilliam
May 12, 2012
The recent news about short sellers taking on Herbalife had the direct selling industry wondering what's next. Well, now we know. They're going after everyone.
Pinterest App Icon on Device Screen

Creating a Pinterest Strategy That Gets Direct Selling Results

Jonathan Gilliam
April 27, 2012
Pinterest is an online pinboard where users can organize things they love and share them. Launched in 2010, Pinterest already boasts more than 10 million monthly visitors, despite being invite-only, and is the fastest-growing social networking site today. And direct sellers need an effective strategy to leverage it.
Pinterest App Icon on Device Screen

Pinterest: A Shiny New Object or Indispensable Direct Selling Channel?

Jonathan Gilliam
February 21, 2012
New social network Pinterest is on fire. It is the latest addition to the social media network and is becoming more popular with individuals as well as businesses because of its eye-appealing nature. Should you adopt it as part of your company's social media presence?
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