Category: Feature Articles

Ever wonder how people gather giant lists of followers and fans? Is it that they were already popular? No, the internet teems with un-famous people who influence millions online. Is it that they are so creative? No, there are also lots of boring people with huge followings who are passionate about one thing or another. So how do they do it? Better yet, how can you do it?

Hiring a disreputable SEO or reputation manager can actually create an online reputation problem.

A good lead generation program can help with recruitment, reward the field and protect your brand. But be careful about getting carried away with generating online leads.

What are some of the technology trends we can look forward to in events, and how can you embrace them for your direct selling company? Here are a few tools to be aware of now and into the future.

I recently overheard some nasty talk from a direct selling supplier about another consultant in our industry. It was pretty aggressive, and I was taken aback, mainly because I knew it to be wholly untrue. Not long after, a supplier friend tells me that every time they present at a conference, their competitor attends, furiously taking notes before running to post their tips and advice on their own website. Wow!

A prospective social media client asked me this week, "how much do you tweet?" My response? Having high popularity scores and constant tweeting does not mean one is effective at the BUSINESS of social media.

The rise of social media in direct selling gives us amazing new avenues for quickly rolling out new social media contests and challenges in exciting, fun and cost-effective ways.

Gen Y is already in the workplace and making life decisions. How will your company attract, motivate and keep them?

Google has announced another foray into social networking (Google+), and so far, reports are surprisingly good. No doubt it will not unseat the behemoth that is Facebook, but it is interesting in that Google seems to have thought out some of the most frustrating and time-wasting things about Facebook in order to solve them.

I thought I was dreaming this morning when I opened this morning's Wall Street Journal and out pops a wonderful sight - a Parade-style magazine chock-full of articles educating the business world about the promise of the direct selling industry.