Category: Topics

As we move toward the end of the first quarter of 2022, the FTC is not waning in its enforcement when it comes to misleading COVID-19 claims. In this recent article from Winston & Strawn, the commission's focus in this area is noted and the need for direct sales companies to implement systems for identifying misleading claims is emphasized.

The Direct Selling Association will be holding its next Direct Selling Compliance Professional Certification Program beginning on April 19 and the Momentum Factor team will again be leading the compliance function and claims module.

Continuing to up its enforcement game, the Federal Trade Commission (FTC) issued a proposed order to stop two companies from continuing to promote and sell supplements after using baseless health claims. While this order is not finalized and does not include any direct sellers, it is yet another regulatory action to watch.

The first 2022 edition of Momentum Factor's Social Selling Update Quarterly Newsletter is hitting inboxes today! Don't miss out on all of the professional news and insights for the direct selling executive.

Retailers had to take a more direct-to-consumer (D2C) sales approach due to the pandemic and have found success in a space previously dominated by the direct sales industry.

With no significant movement on 13(b) legislation, the FTC is now looking for new ways to hold businesses accountable for deceptive claims according to this article from Kelley Drye.

The FTC has announced a tentative agenda for its Open Commission Meeting on February 17 and one of the main topics is of particular interest to the direct selling industry. Amond other items, the commission is planning to discuss and vote on the Advanced Notice of Proposed Rulemaking Concerning Earnings Claims.

By popular demand, the Direct Selling Legal & Compliance Summit is returning to the W Austin Hotel this month (February 16-18)! We are so excited to host everyone for this important event and can't wait to meet up in Austin.

This coming Monday (January 24) is the last day to register for the 2022 Direct Selling Legal & Compliance Summit (DSLC). Late registration wraps up in just a few days, so be sure to finalize your plans now to be in attendance for the premier direct selling conference of 2022.

The Federal Trade Commission (FTC) issued letters today (January 19, 2022) warning more than 20 companies - including some direct sellers - to immediately stop making baseless claims regarding their products treating or preventing COVID-19.