Category: Social Selling

Today, how often you publish content is more important than the consistency of your message. It used to be that consistency and branding were the name of the game. Drive home a consistent, simple message, the old wisdom went, and people would gravitate to your offering. But times have changed.

Learn what Momentum Factor Founder & CEO has to say on this social media topic in an excerpt from his new book Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity ... And Change the World.

After nine months of late nights, junky food, a broken coffeemaker (seriously), edits and re-edits, and a family missed, Momentum Factor Founder & CEO Jonathan Gilliam's book: Social Selling - How Direct Selling Companies Can Harness the Power of Connectivity and Change the World, is finally published and ready for sale.

Pinterest is an online pinboard where users can organize things they love and share them. Launched in 2010, Pinterest already boasts more than 10 million monthly visitors, despite being invite-only, and is the fastest-growing social networking site today. And direct sellers need an effective strategy to leverage it.

Colossal acquisition of tiny startup Instagram, in advance of the Facebook IPO. Was it worth it for Facebook?

Facebook's controversial new Timeline Format means even more of a commitment to social media.

New social network Pinterest is on fire. It is the latest addition to the social media network and is becoming more popular with individuals as well as businesses because of its eye-appealing nature. Should you adopt it as part of your company's social media presence?

Ever wonder how people gather giant lists of followers and fans? Is it that they were already popular? No, the internet teems with un-famous people who influence millions online. Is it that they are so creative? No, there are also lots of boring people with huge followings who are passionate about one thing or another. So how do they do it? Better yet, how can you do it?

No doubt you are hearing from your field about mobile. The fact is nearly half of your distributors — and everyone they meet — are on a smartphone. App usage now actually exceeds web usage for the first time ever. With that in mind, here are the Top 7 Reasons you must go mobile now.

A prospective social media client asked me this week, "how much do you tweet?" My response? Having high popularity scores and constant tweeting does not mean one is effective at the BUSINESS of social media.