Category: Social Selling

Go ahead, type in the name of any notable person, place or thing in the search engines. In nearly every case you will find a Wikipedia article in the top results. Wikipedia is the search result king. Nothing comes close in scope or consistency when it comes to scoring top spots in the search engines. What does this mean for your company? A lot more than you may think.

Momentum Factor's Scott Allen has created the ultimate guide to getting your company's YouTube videos ranked on Google. Highly ranked videos not only help your marketing but are excellent for reputation protection purposes.

Ask a direct selling executive what frustrates him or her about social media, they’re likely to tell you that social media doesn’t seem to generate a “Return on Investment.” For centuries, the business world has relied on this key metric. If you put money in, you should get more money out, right? It’s standard business practice. But traditional metrics don’t always work well in the world of social media. If you are measuring the ROI of social, you’re measuring the wrong thing.

Facebook eases up on promotions and contest restrictions.

Facebook Groups can be a good way to connect and build relationships between people already in the Group. Groups by nature are chattier, posts are more viewable than on a Page and are read more often because members are notified of updates. But there are very good reasons not to sponsor or encourage Groups.

Check out this great article from Fortune Magazine about whether or not teens are abandoning Facebook. Facebook CEO Mark Zuckerburg says no — and the data suggests they are still well-engaged.

Overnight, the world's largest email provider - Gmail- changed the game for marketers with the introduction of Gmail Tabs.

Wonder why your company's Facebook page isn't performing as well as it could be? Hard to know. Direct selling companies all have different ideas about what will "work" on Facebook and misconceptions abound. Here are six myths you should be aware of as you post to your Facebook account.

Facebook has announced it will finally be adding Hashtags to its system to help users discover and jump to conversations more quickly and easily. With this new addition, users will be able to use important keywords and phrases that relate to their post topics and allow them to reach broader audiences. With every post, a user will be able to expand the reach of their posts, statuses, and digital circles, which will make for an even bigger, better, and broader digital landscape.

Momentum Factor's Jonathan Gilliam and Stephanie Wonderlin to host Twitter session at the DSA Annual Meeting from June 10-11, 2013. Veteran CEOs will share their experiences on Twitter during this session titled "Facebook's Fine ... But I Just Don’t Get Twitter!"