Category: Social Selling

MLM.com recently featured an original article from Scott Allen that provided great insight into strengthening online relationships.

Move over, Trending Topics, and make way for "Moments" from Twitter. For now, this new feature is all being curated by Twitter and a few media partners, but in the future will be available for anyone to create, including direct sellers.

In the wake of recent FTC actions, a new pattern of consumer protection action has emerged: companies who go too far in their marketing or give the appearance of an anti-consumer bias may be putting their companies at great risk.

Our social and online reputation teams have noticed a recent rise in what we affectionately refer to here as "Insta-Spam." That is, spam bots leaving fake comments from fake profiles, or hashtag hijackers posting dozens if not hundreds of often inappropriate photos, directly tagged to client brand names.

We are proud to announce that the Momentum Factor team and CEO Jonathan Gilliam will be in attendance at this year's DSA Canada Annual Meeting from June 24-25 in Niagra Falls, Ontario. Gilliam will deliver the latest cutting-edge content to the world's greatest direct selling executives at this year's "We Have the Power!" annual meeting as he will be speaking during an 11:00 am Tuesday morning session.

Flexible hours, freedom, and cash? It seems Millennials want the things Direct Sellers can provide. Check out this article from Singularity Hub to learn more.

The FDA says it wants input on whether it needs to do more to ensure that remedies are safe and effective. This article from The Washington Post examines the desire of the FDA to revisit its oversight on homeopathic products.

If you haven’t taken part in the "gig economy", you will soon. Powered by the ubiquity of mobile and GPS, new apps are taking over the distribution of tasks and services we use every day. From ridesharing programs like Uber and Lyft, to errand matchmakers like Instacart and TaskRabbit, these innovative services are being massively adopted not only by consumers but also people seeking to supplement their income. As a result, markets for taxis, handyman services and many others are being upended.

The following is an excerpt discussing the importance of social media from Momentum Factor Founder & CEO Jonathan Gilliam's book for direct selling executives, Blastoff! Creating Growth in the Modern Direct Selling Company. 

If the field organization of a direct selling organization is well-trained and well-motivated, this is a true strength on the company’s side. From time to time, though, I ask myself if companies focus too much on the field at the cost of sacrificing the home office.