Category: Social Selling

Multi-level marketing is a diverse and varied industry, employing many different structures and methods of selling. Although there may be significant differences in how multi-level marketers sell their products or services, core consumer protection principles are applicable to every member of the industry. The FTC staff offers this non-binding guidance to assist direct sellers and MLMs in applying those core principles to their business practices

The US FDA on Tuesday announced sending 14 warning letters and four online advisory letters to companies selling dozens of products that claim to cure, diagnose, treat or prevent cancer.

Momentum Factor CEO Jonathan Gilliam was recently featured in a MLM.com podcast to provide his thoughts about compliance challenges, reputation issues, and what direct selling companies can do to train their distributors, shape their culture, prevent illegal claims and avoid damage to their online reputations.

The following is an informative guest post from Attorney Kevin Thompson about the tough balance skin care companies must address in distributor marketing and compliance. 

Anyone who has worked in legal or compliance for a direct selling company understands the incredible challenges presented online.  As networkers increasingly use the Internet to promote their businesses, companies are at more risk every day from uncontrolled or unmonitored claims by the field, often to disastrous effect.

FieldWatch, the world’s premier solution for direct sales compliance, now offers a unique approach for group monitoring and enforcement in its latest release.

MLM.com recently featured an original article from Scott Allen that provided great insight into strengthening online relationships.

Move over, Trending Topics, and make way for "Moments" from Twitter. For now, this new feature is all being curated by Twitter and a few media partners, but in the future will be available for anyone to create, including direct sellers.

In the wake of recent FTC actions, a new pattern of consumer protection action has emerged: companies who go too far in their marketing or give the appearance of an anti-consumer bias may be putting their companies at great risk.

Our social and online reputation teams have noticed a recent rise in what we affectionately refer to here as "Insta-Spam." That is, spam bots leaving fake comments from fake profiles, or hashtag hijackers posting dozens if not hundreds of often inappropriate photos, directly tagged to client brand names.