Category: Social Selling

FDA Warning Letters Sent to Essential Oil Direct Sellers

Direct Sellers Under Fire from FDA & Other Regulators

Jonathan Gilliam
September 26, 2014
On Monday, the FDA delivered official "warning letters" to senior executives at two major direct selling companies, citing online health claims by distributors of these organizations both based in Utah.
Social Media Logos & Icons

Ever Wonder How Long Your Social Media Posts Should Be?

Jonathan Gilliam
May 17, 2014
One of the ongoing debates we social media types have is about is the best length of a post or update to encourage performance. Our instincts have always erred toward concise updates in as few words as possible (though I personally am not known for my economy of prose ...)
Brand Protection through Domain Strategy

Protecting Your Brand Online – Domain Strategy

Jonathan Gilliam
February 13, 2014
You already know about .com, .net and .org, but did you know that in 2014, there will be hundreds of new top-level domains (TLDs) coming available, including .blog, corp, .health, and more? That means that now is a good time to re-evaluate your domain strategy or develop one.
Multivitamins

Recent Multivitamin Study Found to Be Misleading

Jonathan Gilliam
December 23, 2013
The Wall Street Journal recently ran a story about a multivitamin study that torpedoed the efficacy of multivitamins, saying they offer "no benefit in preventing chronic disease" and should be avoided.
Wikipedia Logo

Is Wikipedia Putting Your Reputation in Your Competitors’ Hands?

Jonathan Gilliam
November 14, 2013
Go ahead, type in the name of any notable person, place or thing in the search engines. In nearly every case you will find a Wikipedia article in the top results. Wikipedia is the search result king. Nothing comes close in scope or consistency when it comes to scoring top spots in the search engines. What does this mean for your company? A lot more than you may think.
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