Category: Social Selling

The following is an excerpt discussing the importance of social media from Momentum Factor Founder & CEO Jonathan Gilliam's book for direct selling executives, Blastoff! Creating Growth in the Modern Direct Selling Company. 

If the field organization of a direct selling organization is well-trained and well-motivated, this is a true strength on the company’s side. From time to time, though, I ask myself if companies focus too much on the field at the cost of sacrificing the home office.

Mark your calendars and plan to join the Momentum Factor team at this year's DSA BeConnected Conference in Plano, Texas on December 4-5, 2014 - where Founder & CEO Jonathan Gilliam will be speaking!

Herbalife shares jump after company hires former FTC commissioner who promises increased policing and enforcement according to this article from The Los Angeles Times.

On Monday, the FDA delivered official "warning letters" to senior executives at two major direct selling companies, citing online health claims by distributors of these organizations both based in Utah.

One of the ongoing debates we social media types have is about is the best length of a post or update to encourage performance. Our instincts have always erred toward concise updates in as few words as possible (though I personally am not known for my economy of prose ...)

Is your Facebook page a hunting ground for disgruntled reps or competitors? Here's our simple fix.

You already know about .com, .net and .org, but did you know that in 2014, there will be hundreds of new top-level domains (TLDs) coming available, including .blog, corp, .health, and more? That means that now is a good time to re-evaluate your domain strategy or develop one.

Advances in email software can help you learn more of what works, so you can do less of what doesn't.

The Wall Street Journal recently ran a story about a multivitamin study that torpedoed the efficacy of multivitamins, saying they offer "no benefit in preventing chronic disease" and should be avoided.