Category: Industries

Here's a revolutionary thought: the direct selling industry invented social marketing. Even so, here are the top 10 social media mistakes made by direct sellers.

The Wall Street Journal ran a front-page story regarding Avon's recent struggles complying with a tough federal law intended to prevent bribes of foreign officials. Several Avon executives have already been fired and more shakeups are likely on the way.

Are you excited and working hard every day to build a great direct selling company? If so, this post is not for you. This article is for those who seem to have a death wish when it comes to making their company a success. For those in this category, I present the following tips certain to destroy all you've worked for and shorten your direct selling career.

Momentum Factor Founder & CEO Jonathan Gilliam just returned from his presentation at the ANMP Convention in Las Vegas where he and his co-presenter Mel Atwood shook up the industry, just a bit - calling for an end to hype and over-promising with a presentation titled "No More Bullsh*t" and for a new industry movement toward authenticity in everything direct sellers do.

Smart companies know the future of marketing includes "social selling", tapping individual social networks with a great product and story. Direct selling is an optimal way to do this, only most companies who see promise in the model do not necessarily need the infrastructure of a full-fledged direct selling company. Recently, demand for a deeper social selling has attracted to our industry a new kind of company, the "Tweener."

We're excited to announce Momentum Factor's latest web development project, Organo Gold's primary replicated distributor sites, to be launched soon.

With all the upline and downline messages, event flyers, congrats, alerts, news and promotions your distributors receive, it's a wonder there's time for anyone to sell. Most email gets scanned and trashed, with only a few select messages worthy of reading. Your email needs to be one that shines through the clutter.

Any direct selling executive knows that one of the greatest ongoing threats to their company is an action by a governmental regulator based on overblown income or product claims made by distributors.

What could be more discouraging than working all day to build trust and excitement about your company, then seeing your company bashed and its execs persecuted online? You will hear me say again and again that in our business, trust is everything, and in many cases that trust can be severed in an instant by internet “commenters” or online complainers with too much time on their hands.

To click or not to click, that is the question. Mainstream social web consultants often advise clients to "NOT click or respond" to negative online comments or forum posts for fear of doing so will drive up search relevance of offending links. This is not accurate.