Category: Topics

Direct Selling Self-Regulatory Council

Direct Selling Self-Regulatory Council Launches

Jonathan Gilliam
January 3, 2019
Last August, Social Selling News reported on the U.S. Direct Selling Association’s (DSA) announcement of the formation of a new self-regulatory body that would monitor and act upon all companies identified as direct sellers and multi-level marketers, whether or not they are members of the industry association. The entity is now live and has a name: the Direct Selling Self-Regulatory Council (DSSRC).
Unauthorized Amazon Sellers

Combatting Unauthorized Amazon Sellers … with Psychology

Jonathan Gilliam
July 25, 2018
One of the most challenging issues facing direct sellers today is the advent of the unauthorized Amazon seller. From former distributors who post their products for sale to larger aggregators who deliberately buy up product and offer them at a discount in their own “Amazon stores”, many direct selling companies struggle daily with this competitive menace.
FTC - Protecting America's Consumers - Protecting America's Consumers | FTC Press Release

ALERT: FTC Releases Guidance for Direct Sellers and MLMs

Jonathan Gilliam
January 4, 2018
Multi-level marketing is a diverse and varied industry, employing many different structures and methods of selling. Although there may be significant differences in how multi-level marketers sell their products or services, core consumer protection principles are applicable to every member of the industry. The FTC staff offers this non-binding guidance to assist direct sellers and MLMs in applying those core principles to their business practices
Viewing Search Results on a Laptop

It’s Time to Fix Your Online Reputation & Improve Every Part of Your Business.

Jonathan Gilliam
November 29, 2017
Google is the front door to your business.  Are you keeping it safe from intruders? Go ahead, Google the name of your company now. I’ll wait. With direct sales continuing to move toward more of an online model, it’s never been more important to protect your company’s reputation online. However, before even looking at the results page, what words follow your brand name in the auto-suggested results? Do the words “scam” or “pyramid” or “lawsuit” appear anywhere?
How long does reputation management take? - Search Engine Land Article

How Long Does Reputation Management Take?

Jonathan Gilliam
July 25, 2017
Check out this great article from SearchEngineLand.com on the amount of time it can take for reputation repair to be successful. Considering how important an asset your reputation is, the investment in improvement is worth the wait.
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