Category: Topics

88% of the Top 100 direct sellers show negative search results on the first page. Here’s how to fix them and protect your online reputation.

If the field organization of a direct selling organization is well-trained and well-motivated, this is a true strength on the company’s side. From time to time, though, I ask myself if companies focus too much on the field at the cost of sacrificing the home office.

In our continuing series on the impact of reputation issues on corporate brands, we offer a primer from Momentum Factor's Director of Risk Mitigation Scott Allen for direct selling executives interested in improving their performance by implementing strong online reputation defense strategies.

Mark your calendars and plan to join the Momentum Factor team at this year's DSA BeConnected Conference in Plano, Texas on December 4-5, 2014 - where Founder & CEO Jonathan Gilliam will be speaking!

Join us for a hands-on update on what your company can do to protect itself when it comes to online compliance as Momentum Factor Founder & CEO Jonathan Gilliam presents at the 2014 Direct Selling Association (DSA) Global Regulatory Conference in Washington, D.C. on October 15-16.

Herbalife shares jump after company hires former FTC commissioner who promises increased policing and enforcement according to this article from The Los Angeles Times.

On Monday, the FDA delivered official "warning letters" to senior executives at two major direct selling companies, citing online health claims by distributors of these organizations both based in Utah.

The following is an excerpt regarding bonus programs at direct selling companies from Momentum Factor Founder & CEO Jonathan Gilliam's new book for direct selling executives, Blastoff! Creating Growth in the Modern Direct Selling Company.

A recent court ruling in the European Union involving Google could have significant impact in the online reputation world ... in very limited cases.

One of the ongoing debates we social media types have is about is the best length of a post or update to encourage performance. Our instincts have always erred toward concise updates in as few words as possible (though I personally am not known for my economy of prose ...)