Category: Topics

Hiring a disreputable SEO or reputation manager can actually create an online reputation problem.

Momentum Factor is excited to announce its new online compliance service, FieldWatch. Combining state-of-the-art information technology tools with the focused application of expert skills, FieldWatch finds information posted online in many different social channels as well as through basic search.

A prospective social media client asked me this week, "how much do you tweet?" My response? Having high popularity scores and constant tweeting does not mean one is effective at the BUSINESS of social media.

The rise of social media in direct selling gives us amazing new avenues for quickly rolling out new social media contests and challenges in exciting, fun and cost-effective ways.

Gen Y is already in the workplace and making life decisions. How will your company attract, motivate and keep them?

Google has announced another foray into social networking (Google+), and so far, reports are surprisingly good. No doubt it will not unseat the behemoth that is Facebook, but it is interesting in that Google seems to have thought out some of the most frustrating and time-wasting things about Facebook in order to solve them.

Here's a revolutionary thought: the direct selling industry invented social marketing. Even so, here are the top 10 social media mistakes made by direct sellers.

So, you've spent a good hour perfecting a funny post that may just go viral. You polish it up one last time, hit "share" and then ... nothing. No comments or shares or even likes. Don't worry, it's not you (well, not all you.) Posting something to your peeps doesn’t guarantee they'll ever see it, even if they would have loved it. This is because Facebook's software establishes relevancy, person by person, to each and everything you do.

Smart companies know the future of marketing includes "social selling", tapping individual social networks with a great product and story. Direct selling is an optimal way to do this, only most companies who see promise in the model do not necessarily need the infrastructure of a full-fledged direct selling company. Recently, demand for a deeper social selling has attracted to our industry a new kind of company, the "Tweener."

With all the upline and downline messages, event flyers, congrats, alerts, news and promotions your distributors receive, it's a wonder there's time for anyone to sell. Most email gets scanned and trashed, with only a few select messages worthy of reading. Your email needs to be one that shines through the clutter.