Category: Topics

One metaphor I've been using recently is the idea of social marketing as agriculture. When farming, we wait for a season, we sow, we nurture and ultimately if all goes well, we harvest. I view social media marketing as planting seeds of a direct selling community.

With thousands of digerati from around the world descending on downtown Austin for the 2013 SXSW Interactive Conference, an annual meeting of "the brightest minds in emerging technology the international community have to offer," CNN is turning to Momentum Factor for cutting edge opinions about the technology and marketing world.

If you're going to create social media content for the field, make sure it's so good they want to share it. Here are 12 tips to do just that.

Well-known Social Media Maven and Video Host Stephanie Wonderlin Joins Direct Selling Social Media and Marketing Firm as its New Senior Manager of Client Services.

Social Media Syndication finally gives the corporate office control of social media posts. Are you ready?

No doubt you've heard about what is turning into national news. The SEC says ZeekRewards.com is an online Ponzi scheme, and the news has cast a pall over the industry. You can read the SEC filing here.

Exactly how committed to technology is Gen Y? Learn more by checking out this video clip of Momentum Factor Founder & CEO Jonathan Gilliam's presentation at the 2012 DSA Conference in June.

Momentum Factor Founder & CEO Jonathan Gilliam has been invited to speak at this year's Direct Selling Symposium seminar for start-ups and growth companies in Salt Lake City, Utah. The conference is sponsored by LaunchSmart and features some of the best minds and most well-known expert consultants that the direct selling industry has to offer.

The last few weeks have been hard on social media firms. Facebook's shares took another dive after "disappointing results", and reports of Zynga's "game fatigue" have sunk theirs as well.

Today, how often you publish content is more important than the consistency of your message. It used to be that consistency and branding were the name of the game. Drive home a consistent, simple message, the old wisdom went, and people would gravitate to your offering. But times have changed.