Category: Reputation

Momentum Factor CEO Jonathan Gilliam was recently featured in a MLM.com podcast to provide his thoughts about compliance challenges, reputation issues, and what direct selling companies can do to train their distributors, shape their culture, prevent illegal claims and avoid damage to their online reputations.

We are delighted to announce that Momentum Factor Founder & CEO Jonathan Gilliam has been named to the Board of Advisors for the Online Reputation & Brand Protection Coalition, a non-profit organization dedicated to providing businesses with education, solutions, and advocacy to help them protect their reputations and brand online.

Online reputation can have a massive impact on your bottom line yet maintaining clean search results is particularly challenging for direct sales companies.

Our firm recently created an easy-to-use online tool to calculate the costs of negative search results.

Recently, Facebook announced it would be adding new “reaction buttons” to its commenting features. Though some jumped to the conclusion that this would be equivalent to a ‘dislike’ button, there was room left for interpretation about what exactly the buttons would do.

Wikipedia results are shifting slightly downward, from the top half of page 1 to the bottom half. This is generally good news for direct sellers, as Wikipedia entries often have a negative bias towards the direct sales industry.

Mark Zuckerberg just announced in a public Q&A that Facebook is working on adding a new button to its commenting features. Though some have jumped to the conclusion that this will be equivalent to a “dislike” button, Zuckerberg left room for interpretation about what exactly the buttons will do.

The Reputation Institute recently published a report identifying the key trends driving reputation management for the next few years. While primarily focused on organizations whose brands are household names, the report does provide useful insight for direct sellers concerned about reputation (which they all should be).

Great article from the Harvard Business Review on how risk should be integrated in a company's day-to-day operation rather than as a side function.

Our social and online reputation teams have noticed a recent rise in what we affectionately refer to here as "Insta-Spam." That is, spam bots leaving fake comments from fake profiles, or hashtag hijackers posting dozens if not hundreds of often inappropriate photos, directly tagged to client brand names.