Category: Reputation

Instagram & Insta-Spam - Is Your Reputation at Risk

Can Instagram Stop Insta-Spam?

Jonathan Gilliam
July 2, 2015
Our social and online reputation teams have noticed a recent rise in what we affectionately refer to here as "Insta-Spam." That is, spam bots leaving fake comments from fake profiles, or hashtag hijackers posting dozens if not hundreds of often inappropriate photos, directly tagged to client brand names.
A Primer for Direct Selling Executives on How to Defend Online Reputation

Online Reputation Defense – A Primer for Executives

Jonathan Gilliam
January 13, 2015
In our continuing series on the impact of reputation issues on corporate brands, we offer a primer from Momentum Factor's Director of Risk Mitigation Scott Allen for direct selling executives interested in improving their performance by implementing strong online reputation defense strategies.
Brand Protection through Domain Strategy

Protecting Your Brand Online – Domain Strategy

Jonathan Gilliam
February 13, 2014
You already know about .com, .net and .org, but did you know that in 2014, there will be hundreds of new top-level domains (TLDs) coming available, including .blog, corp, .health, and more? That means that now is a good time to re-evaluate your domain strategy or develop one.
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