Category: Reputation

Ask a direct selling executive what frustrates him or her about social media, they’re likely to tell you that social media doesn’t seem to generate a “Return on Investment.” For centuries, the business world has relied on this key metric. If you put money in, you should get more money out, right? It’s standard business practice. But traditional metrics don’t always work well in the world of social media. If you are measuring the ROI of social, you’re measuring the wrong thing.

Social Media Syndication finally gives the corporate office control of social media posts. Are you ready?

Last week, Google tweaked its algorithm and up ended the online reputation world. This article from Business Insider outlines the changes and what can be done to protect your reputation in terms of search rankings.

Hiring a disreputable SEO or reputation manager can actually create an online reputation problem.

I added my first edit ever in Wikipedia today. I love Wikipedia for a quick summary of any subject, and was surprised when I visited the Online Reputation Management entry today and found what was basically an ad. So, I got an account and went to work. It was fun.

What could be more discouraging than working all day to build trust and excitement about your company, then seeing your company bashed and its execs persecuted online? You will hear me say again and again that in our business, trust is everything, and in many cases that trust can be severed in an instant by internet “commenters” or online complainers with too much time on their hands.

To click or not to click, that is the question. Mainstream social web consultants often advise clients to "NOT click or respond" to negative online comments or forum posts for fear of doing so will drive up search relevance of offending links. This is not accurate.

Well, I'll spare you the entertaining, quippy post (that will come later, of course) and just say thank you to those of you who have supported me this year and especially as I launched Momentum Factor.