Category: Momentum Factor

One metaphor I've been using recently is the idea of social marketing as agriculture. When farming, we wait for a season, we sow, we nurture and ultimately if all goes well, we harvest. I view social media marketing as planting seeds of a direct selling community.

With thousands of digerati from around the world descending on downtown Austin for the 2013 SXSW Interactive Conference, an annual meeting of "the brightest minds in emerging technology the international community have to offer," CNN is turning to Momentum Factor for cutting edge opinions about the technology and marketing world.

Momentum Factor Founder & CEO Jonathan Gilliam will be speaking again next month at the Direct Selling Symposium. The conference will be held in Salt Lake City, Utah, from February 20-22 and will feature a tour of Miche Bag.

If you're going to create social media content for the field, make sure it's so good they want to share it. Here are 12 tips to do just that.

Corporate raider William Ackman has attacked a venerable direct selling company in Herbalife. Is this a threat to the entire direct sales industry?

Well-known Social Media Maven and Video Host Stephanie Wonderlin Joins Direct Selling Social Media and Marketing Firm as its New Senior Manager of Client Services.

Social Media Syndication finally gives the corporate office control of social media posts. Are you ready?

This October, dozens of direct selling entrepreneurs and executives gathered together for an extraordinary event, featuring two full days of intense training from the best experts in the industry, an insider tour of one of the industry's rising star companies, and networking with industry peers.

Are you attending the DSA Communications and Marketing Conference in Los Angeles? Let's get together!

Guest industry speakers bring fresh, first-hand experience to the Direct Selling Symposium, October 19-20