Category: Momentum Factor

Well-known Social Media Maven and Video Host Stephanie Wonderlin Joins Direct Selling Social Media and Marketing Firm as its New Senior Manager of Client Services.

Social Media Syndication finally gives the corporate office control of social media posts. Are you ready?

This October, dozens of direct selling entrepreneurs and executives gathered together for an extraordinary event, featuring two full days of intense training from the best experts in the industry, an insider tour of one of the industry's rising star companies, and networking with industry peers.

Are you attending the DSA Communications and Marketing Conference in Los Angeles? Let's get together!

Guest industry speakers bring fresh, first-hand experience to the Direct Selling Symposium, October 19-20

No doubt you've heard about what is turning into national news. The SEC says ZeekRewards.com is an online Ponzi scheme, and the news has cast a pall over the industry. You can read the SEC filing here.

You may recall in May the news from the Wall Street Journal about short sellers taking on direct sellers for alleged improper crediting of personal consumption figures toward revenue. The actions of a few short-sellers sent industry's public stocks into a tailspin as the herd reacted to these irresponsible — and erroneous — claims. And now it's happening again.

Momentum Factor Founder & CEO Jonathan Gilliam has been invited to speak at this year's Direct Selling Symposium seminar for start-ups and growth companies in Salt Lake City, Utah. The conference is sponsored by LaunchSmart and features some of the best minds and most well-known expert consultants that the direct selling industry has to offer.

The last few weeks have been hard on social media firms. Facebook's shares took another dive after "disappointing results", and reports of Zynga's "game fatigue" have sunk theirs as well.

In our practice we often notice confusion among new entrants to the industry about how party plans and mlm-style companies differ, especially with regard to compensation. Often it is a company just starting out and seeking to become one of these, but not really knowing how to differentiate from the other.