Category: Social Selling

The second Momentum Factor Social Selling Update Quarterly Newsletter of 2022 is hitting inboxes now! Don't miss out on all of the professional news and insights for the direct selling executive.

You may have thought to yourself, “it seems like just about anyone can be an influencer these days,” and you’d be correct. Young people are finding it easier than ever to monetize the now-marketable skill of content creation. The transition from long-form to short-form content created a higher demand for more content, and thus more digital content creators. 

The use of influencers has become a major part of many marketing strategies in recent years. While there has always been a risk in terms of regulatory compliance regarding influencer marketing, businesses could face even more challenges with the Federal Trade Commission's (FTC) proposed Endorsement Guide changes.

A full recording of the Factor Forum Webinar - What to Say When You Can't Say Anything: Discussing New Approaches to Messaging for the Field is now available to watch.

Our most recent FieldWatch Newsletter is out now! Chock full of the latest news and insights for FieldWatchers everywhere, this digital newsletter is never one to miss. Check out the Q2 edition today.

The FDA and FTC continue their crack down on COVID-19 related product claims. According to an article from The National Law Review, these two regulatory bodies have now jointly issued warning letters regarding such claims to multiple CBD companies.

Mark your calendars for Thursday, May 5 at 12 pm Central and register now for the next Factor Forum Webinar - What To Say When You Can't Say Anything: Discussing New Approaches to Messaging for the Field.

Continuing to up its enforcement game, the Federal Trade Commission (FTC) issued a proposed order to stop two companies from continuing to promote and sell supplements after using baseless health claims. While this order is not finalized and does not include any direct sellers, it is yet another regulatory action to watch.

The first 2022 edition of Momentum Factor's Social Selling Update Quarterly Newsletter is hitting inboxes today! Don't miss out on all of the professional news and insights for the direct selling executive.

Retailers had to take a more direct-to-consumer (D2C) sales approach due to the pandemic and have found success in a space previously dominated by the direct sales industry.